Have you ever found yourself walking by a store, been intrigued by the display window, and then realized that it’s after hours? Now what? How do you find out more about this store or business? If you happen to see a small black-and-white bar code in the front window, you’re in luck!
Google has created an easier way to get information on local businesses. Whether you are looking for store hours and phone numbers, or products and reviews, this little sticker can get you the information. So, this sounds great, but how does it work?
This little sticker is a fully functional QR code, or bar code. When you scan the sticker with one of many compatible phones, Google gives you the information. This will come in pretty handy when shopping or traveling!
This is the way that technology is heading, but the process is still pretty new. At this point, local businesses have to be selected by Google to hold one of these stickers. How does a business get selected to bear one of these bar-code stickers? Google states that:
‘Companies with this sticker are among the 100,000 most searched-for companies on Google.com and Google Maps, considered to be one of the “Favorite Places on Google”.’ (Diaz)
So, if your business meets the criteria of being one of the most searched-for companies, then you will receive a bar-code sticker to display in your window. Google is utilizing this new marketing tool in order to enhance search results and boost the support of local businesses. So, when you are out shopping and come across a black and white bar-code, try scanning it with your phone! You may be surprised at the information you get. This is just one more way to market your business that is cheap, easy and effective.
If you’re wondering if and when your business will receive its Google bar code, give Suite 171 a call – 701-478-5955. We can lead your business to the kind of online success Google is looking for in its selection process when identifying your community’s favorite places.
Diaz, Sam. “Google’s Favorite Places: Now with window sticker bar
codes.” BNet Business Network. 2009. December 7, 2009.