Law Firm Website
A local law firm needed better search engine results to drive traffic to their website. Their old website was outdated, had confusing navigation, and had very few keywords. We reorganized their menu, incorporated a modern look and feel to the design, and created search engine friendly coding, incorporating proper keywords and descriptions.
Have you ever found yourself walking by a store, been intrigued by the display window, and then realized that it’s after hours? Now what? How do you find out more about this store or business? If you happen to see a small black-and-white bar code in the front window, you’re in luck!
Google has created an easier way to get information on local businesses. Whether you are looking for store hours and phone numbers, or products and reviews, this little sticker can get you the information. So, this sounds great, but how does it work?
This little sticker is a fully functional QR code, or bar code. When you scan the sticker with one of many compatible phones, Google gives you the information. This will come in pretty handy when shopping or traveling!
This is the way that technology is heading, but the process is still pretty new. At this point, local businesses have to be selected by Google to hold one of these stickers. How does a business get selected to bear one of these bar-code stickers? Google states that:
‘Companies with this sticker are among the 100,000 most searched-for companies on Google.com and Google Maps, considered to be one of the “Favorite Places on Google”.’ (Diaz)
So, if your business meets the criteria of being one of the most searched-for companies, then you will receive a bar-code sticker to display in your window. Google is utilizing this new marketing tool in order to enhance search results and boost the support of local businesses. So, when you are out shopping and come across a black and white bar-code, try scanning it with your phone! You may be surprised at the information you get. This is just one more way to market your business that is cheap, easy and effective.
If you’re wondering if and when your business will receive its Google bar code, give Suite 171 a call – 701-478-5955. We can lead your business to the kind of online success Google is looking for in its selection process when identifying your community’s favorite places.
Diaz, Sam. “Google’s Favorite Places: Now with window sticker bar
codes.” BNet Business Network. 2009. December 7, 2009.
I think every time we meet with clients they ask three basic questions.
1. Where is my website placed in search engines?
2. Why can’t people find my business website?
3. Why don’t I receive leads from my website?
Click Image to Enlarge
We review our own placement in comparison to other like businesses in our industry, but our local placement hasn’t changed for a few years. Quite a few website design and search engine marketing businesses are located in North Dakota and if you do a search for the term “website design Fargo” you can get a better idea of where Suite 171 is indexed in search engines.
In general, we are geo locating our Google search and looking for results based off of searching a specific keyword and including a city, state, or general location. I would say seven out of ten internet searches will contain a specific location. In my professional opinion most people will search for a product or service locally, but some users may not geo locate a search term.
What is really remarkable when we search for just the term “website design” with no location, there are over 225 million listings. So, where we place worldwide? It’s interesting to see different results in specific search engines like Yahoo, Bing, Google, or MAC vs. PC, laptop and various desktop computers.
This is one example.
Google, Internet Explorer 8, Results 1 - 10 of about 225,000,000 for website design
Suite171.com is listed or indexed in Google on page three out of 225 million other indexed websites for the keywords “website design”. It looks like the search engine placement changes every third day but still remains between pages two or three.
Three steps to measure where your business is indexed in search engines.
1. Select a search engine like Google, Yahoo, or Bing
2. Enter a two or three word term, keyword, or phrase you would expect visitors to search for. Meaning: how people would find you. Use something other than your business name because people will not always know who you are. In most cases they are looking for a product or service.
3. Add your city or state to the search term, keyword, or phrase. Also, try not to Geo locate your search.
You should evaluate the results. If you are on page one you are doing exceptional, but if you are unable to find your website you will need to update your website. Most people or businesses are concerned about where they are placed and see value in people contacting them to buy services or products through their website. On the other hand, some businesses haven’t realized they should be receiving sales leads.
Agriculture related GPS Technology Company
An agriculture related GPS provider needed a new website to both inform its current clients and gain new customers.
We streamlined their website for easy navigation and to target the right keywords for their industry. Their keywords are geo-located to target searches in the locations where they provide service.
This client needed their website redesigned for two main reasons, web traffic and more consistent branding. We took care of their branding issue with a look and feel that matched the rest of their print marketing materials. To solve thier lack of search engine results, we programmed their website to meet Google standards and requirements, without sacrificing the aesthetics they wanted to acheive. As a result, in the first week of publication, their web traffic has more than doubled, their Google placement has improved exponentially, and they are quite pleased with the results.
“Suite 171 has been a breath of fresh air to work with! Tony, Lynette and team know SEO and what it takes to move a business up on search engines. It has only been a month and we are already seeing great results. They’re personable, quick to respond and stay within budget. If you want to catapult your web presence and have a clean, brand-focused design to compliment it, they are the team!” - Amanda McKinnon, Catalyst Medical Center
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