Helpful SEO and Marketing tips for your business website and marketing in Fargo.

101 Basic Internet website marketing tips for Fargo North Dakota or any location – part 1:

1. If you absolutely HAVE to use Flash or Java script menus, hot links, drop down menus, make sure you provide a flat menu, map or link structure on your website. Also, use alt tags for the images, flash or rollover items. If you use flash make sure it’s optimized for your website, and maximum performance.

2. Use content specific keywords for your industry and location. If you are a boat dealer in Fargo, use the city, state, brand name, description and technical data.

3. Link building and back linking is important, but make sure the links are specific to your content, niche market, or industry and are credible sources and websites. Page rank is important but don’t worry about that. Your pr will increase…

4. Check all web page titles and input unique keywords in the title specific to your target market. If you use the name of your business put it at the end of the title. Remember not everyone will search online for your business name. Use a unique, keyword focused Title tag.

5. Don’t design your website without search engine placement and optimization. If you have a website designer make sure they fully understand SEO, and your goals. If you redesign your new business website for the Fargo North Dakota market and it’s Flash-based spiders won’t be able to crawl embedded text or copy.

6. Website design, search engine optimization, and website programming are three very different components of any business website. Your website can look good, and not be found on the Internet, or it can be found and look horrible. Programming can play a huge part in search engine placement if you have many errors, or use components, pop ups or other scripts spiders can’t navigate. Focus on the user experience, optimization, functionality, navigation, and the look and feel. Most importantly the information about your business.

7. Google, Yahoo, and MSN are the three main search engines you should focus on because they are used by massive audiences, and your potential buyers or prospects. Research each search engine and what search engine algorithms or code works or doesn’t perform well.

8. Search engine submission takes anywhere from one to three months or more to submit a site to Google’s regular submission process. The best way to get indexed is to build quality back links.

9. If your content or copy is static and never changes consider using a Blog for fresh content. Search spiders like up-to-date content and information, but don’t keyword stuff that’s not in your text - it’s a no, no.

10. Search engine optimization, SEO, is part of the text or copy you use, and it’s how you use it on your business website that matters.

Remember location, location, location, and your brand. If you need help with search engine placement, website design, and online marketing in Fargo, North Dakota, get an expert with experience.

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