Fargo Marketing Tip: You should use correct business keywords to market a business website. For example, a marketing company should use the terms: marketing Fargo or Fargo marketing and possibly any related terms for keyword ranking. This is true for any industry but use specific keywords for whatever industry you are in to try to attract people to your niche market.

Natural Search Engine Optimization ( SEO ) is a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This means use keywords and focus on your local target market, niche market, or industry.

Fargo Internet Marketing Tip: First you need to get an up-to-date business website that is naturally search engine optimized, and naturally placed. Organic search engine optimization should always be the basic fundamentals when you design or redesign your site.

Link Building
The quality of the websites linking to your website is considered to be the single biggest influence of rankings in the search engines. You must carefully inventory any website link or back link by vertical/industry that match your website content.

Blog Linking or Blogging
The volume of other websites on the Internet that link to your website has a big impact on your search engine rankings. In addition, the ongoing growth rate of new websites linking to yours also plays a role. Working with bloggers is a great way to spread your message and better your search engine rankings.

Fargo Marketing Tip: Fargo Blogs are simple tricks to getting listed for any keyword, but sometimes lack credibility, usually maintained by an individual, and are quite anonymous. Some local businesses in Fargo are taking advantage of blogs which is great. If you are thinking about using a blog, use it in moderation and focus on your business.

Directory Listing
The Internet is comprised of thousands of free and fee-based web directories. Often, directories are one of the first things a web marketer will do to help increase website link popularity.

Fargo Marketing Tip: These are a dime a dozen, but could produce real results if you are in the correct one. We find directories like Dex, Yellow pages, AOL make promises to get you listed on page one of all search engines, but they promise everyone the same thing. Think about that…

Online Press Releases
Is your Fargo business growing? Press releases are the perfect way to spread the news about your business. Moreover, press releases represent a great way to go – get news and Fargo resource websites to link to your website. Online press releases are designed first and foremost to distribute news, but are great for placement, and getting the word out.

Contextual Marketing
1. Visual (eg banner) ads
2. Text ads (similar to Pay per Click)

Contextual advertising can be an effective way of reaching a target audience defined by the parameters you as an advertiser wish to set and can be a productive adjunct to a Pay per Click advertising campaign or a run of network banner campaign. Like Pay per Click, text based contextual ads are usually priced on a performance related cost per click basis. Typically both CPC and click through volumes are lower than pay per click search ads, however impressions may be much higher and the ads can be served in highly targeted locations.

Paid Search Engine Marketing
Increase sales and generate more leads through pay per click marketing. Our search engine placement services include competitor analysis, key phrase development, conversion tracking, and more.

An agriculture related GPS provider needed a new website to both inform its current clients and gain new customers. We streamlined their website for easy navigation and to target the right keywords for their industry. Their keywords are geo-located to target searches in the locations where they provide service.

101 Basic Internet website marketing tips for Fargo North Dakota or any location – part 1:

1. If you absolutely HAVE to use Flash or Java script menus, hot links, drop down menus, make sure you provide a flat menu, map or link structure on your website. Also, use alt tags for the images, flash or rollover items. If you use flash make sure it’s optimized for your website, and maximum performance.

2. Use content specific keywords for your industry and location. If you are a boat dealer in Fargo, use the city, state, brand name, description and technical data.

3. Link building and back linking is important, but make sure the links are specific to your content, niche market, or industry and are credible sources and websites. Page rank is important but don’t worry about that. Your pr will increase…

4. Check all web page titles and input unique keywords in the title specific to your target market. If you use the name of your business put it at the end of the title. Remember not everyone will search online for your business name. Use a unique, keyword focused Title tag.

5. Don’t design your website without search engine placement and optimization. If you have a website designer make sure they fully understand SEO, and your goals. If you redesign your new business website for the Fargo North Dakota market and it’s Flash-based spiders won’t be able to crawl embedded text or copy.

6. Website design, search engine optimization, and website programming are three very different components of any business website. Your website can look good, and not be found on the Internet, or it can be found and look horrible. Programming can play a huge part in search engine placement if you have many errors, or use components, pop ups or other scripts spiders can’t navigate. Focus on the user experience, optimization, functionality, navigation, and the look and feel. Most importantly the information about your business.

7. Google, Yahoo, and MSN are the three main search engines you should focus on because they are used by massive audiences, and your potential buyers or prospects. Research each search engine and what search engine algorithms or code works or doesn’t perform well.

8. Search engine submission takes anywhere from one to three months or more to submit a site to Google’s regular submission process. The best way to get indexed is to build quality back links.

9. If your content or copy is static and never changes consider using a Blog for fresh content. Search spiders like up-to-date content and information, but don’t keyword stuff that’s not in your text - it’s a no, no.

10. Search engine optimization, SEO, is part of the text or copy you use, and it’s how you use it on your business website that matters.

Remember location, location, location, and your brand. If you need help with search engine placement, website design, and online marketing in Fargo, North Dakota, get an expert with experience.

This retail business needed better search engine results for their website. A common problem that we see with websites that have poor search engine results is that the business’ domain is redirected to a corporate website provided by a parent company. In order for this client’s domain to receive local search engine results, we built a website directly on that domain instead of redirecting to the corporate website. The new website included numerous pages targeting all of the keywords that this client needed to capture as much traffic as possible. They also needed a content management system to allow their staff to update the website as necessary.

Website design and search engine placement -  There are many things that take place when designing a site for search engines, and optimizing it so it’s found in search engines. It really starts with the proper design and correct target marketing. There isn’t one silver bullet when it comes to SEO, and placement but the real test is … is the SEO expert on page one? Do their clients reap the benefits of also being on page one of their target market?

Take a Look in Our Industry “Website Design” – Search for these terms in Google:

Website Design Fargo
Marketing Fargo
Graphic Design Fargo
Vehicles Fargo
Green Vehicles Fargo
Mobility Solutions Fargo
Home Insurance Fargo

Do businesses that offer search engine optimization services practice what they preach? Are their clients listed in their target markets?

Ok it’s time to toot our horn here! Suite 171 has more business websites listed on page one than our competitors. We can guarantee your website to be found in your target market. This isn’t rocket science here… we do three easy steps to get your business found properly.

1. Correct Website Design
2. Research Your Target Market & Input the Correct Search Terms
3. Submit Your Site to Search Engines

In our experience these three basic things will get you on page one, or two. This means your site is “Naturally” placed folks. After you’re properly placed then if you need to… build links, submit to directories, build popularity, and add a blog etc.

The difference is night and day, if you’re implementing search engine marketing techniques from page two and not page twenty five the less time, and money it will take you to get to page one! So why are we different from every other web design business? We aren’t learning while you pay us! We already know what works.

Maximize Your Visibility.
Minimize Your Cost.

1. Where is my website placed in search engines?
2. Why can’t people find my business website?
3. Why don’t I receive leads from my website?

Click Image to Enlarge

We review our own placement in comparison to other like businesses in our industry, but our local placement hasn’t changed for a few years. Quite a few website design and search engine marketing businesses are located in North Dakota and if you do a search for the term “website design Fargo” you can get a better idea of where Suite 171 is indexed in search engines.

In general, we are geo locating our Google search and looking for results based off of searching a specific keyword and including a city, state, or general location. I would say seven out of ten internet searches will contain a specific location. In my professional opinion most people will search for a product or service locally, but some users may not geo locate a search term.

What is really remarkable when we search for just the term “website design” with no location, there are over 225 million listings. So, where we place worldwide? It’s interesting to see different results in specific search engines like Yahoo, Bing, Google, or MAC vs. PC, laptop and various desktop computers.

This is one example.

Google, Internet Explorer 8, Results 1 - 10 of about 225,000,000 for website design

Suite171.com is listed or indexed in Google on page three out of 225 million other indexed websites for the keywords “website design”. It looks like the search engine placement changes every third day but still remains between pages two or three.

Three steps to measure where your business is indexed in search engines.

1. Select a search engine like Google, Yahoo, or Bing

2. Enter a two or three word term, keyword, or phrase you would expect visitors to search for. Meaning: how people would find you. Use something other than your business name because people will not always know who you are. In most cases they are looking for a product or service.

3. Add your city or state to the search term, keyword, or phrase. Also, try not to Geo locate your search.

You should evaluate the results. If you are on page one you are doing exceptional, but if you are unable to find your website you will need to update your website. Most people or businesses are concerned about where they are placed and see value in people contacting them to buy services or products through their website. On the other hand, some businesses haven’t realized they should be receiving sales leads.

This client needed to increase their online marketing to capture website traffic from multiple sources and across many target audience types. To attract more visitors, we incorporated a blog directly into the client’s website which allowed the website to increase its relevant keywords and gain more search traffic. We also added viral marketing to increase brand awareness though social networking sites and pop-culture sites like YouTube.

Google has created an easier way to get information on local businesses. Whether you are looking for store hours and phone numbers, or products and reviews, this little sticker can get you the information. So, this sounds great, but how does it work?

This little sticker is a fully functional QR code, or bar code. When you scan the sticker with one of many compatible phones, Google gives you the information. This will come in pretty handy when shopping or traveling!

This is the way that technology is heading, but the process is still pretty new. At this point, local businesses have to be selected by Google to hold one of these stickers. How does a business get selected to bear one of these bar-code stickers? Google states that:

‘Companies with this sticker are among the 100,000 most searched-for companies on Google.com and Google Maps, considered to be one of the “Favorite Places on Google”.’ (Diaz)

So, if your business meets the criteria of being one of the most searched-for companies, then you will receive a bar-code sticker to display in your window. Google is utilizing this new marketing tool in order to enhance search results and boost the support of local businesses. So, when you are out shopping and come across a black and white bar-code, try scanning it with your phone! You may be surprised at the information you get. This is just one more way to market your business that is cheap, easy and effective.

If you’re wondering if and when your business will receive its Google bar code, give Suite 171 a call – 701-478-5955. We can lead your business to the kind of online success Google is looking for in its selection process when identifying your community’s favorite places.

Diaz, Sam. “Google’s Favorite Places: Now with window sticker bar
codes.” BNet Business Network. 2009. December 7, 2009.

Is your website on page 10 of Google, MSN, or Yahoo? Wouldn’t you rather be on page one where your customers are looking?

How Suite 171 can help your business.

• We focus on natural search engine placement & optimization.
• Eliminate pay-per-click costs.
• Eliminate AdWord or keyword buying.
• Increase your online visibility.
• Generate new business leads from your website.
• Potential buyers are looking online for your services or products, but they don’t look past page three.

Our Guarantee

We know any High School Kid can design your website, but can your website be found by potential buyers? Suite 171 can design your business website position it on page one, two, or three where people look. We GUARANTEE search engine placement in your local target area.

Recently we re-designed a website that required national listings. Uncle Bob’s Trailers and RV’s sells and delivers a variety of trailers and trucks to an international customer base. So they needed to have good search placement all over the US and Canada. We re-designed their site to include a large amount of content by using their inventory to increase their page count. As a result, their new website had exceptional placement on a national scale in less than two weeks. When Google updates its listings, the website will see even higher placement. Hits and customer inquiries to the Uncle Bob’s website have more than quadrupled in the two weeks since the new site was published.

What we have provided with this re-design is the ability for Uncle Bob’s to increase their customer leads and decrease their pay-per-click budget. They are now getting more for less.

Getting more for less is the key to succeeding in a shrinking economy. Online marketing is the key. Think about this… Gas prices are increasing, so consumers are spending less, are driving less, and are finding ways to save money any way they can. As a result, online “shopping” is increasing. Instead of running from store to store, or business to business, consumers are first looking online for what is available in their community. Online shopping is not confined to pay online, but also includes big purchase research and service provider research. There is no business today that doesn’t need to be online. If you’re not online, you are losing a percentage of the shrinking consumer dollars to your competition.