Posts Tagged ‘seo’

Advertising & marketing trends, methods, and what works now

Thursday, June 10th, 2010

Do you use a website, copy writing, creative marketing, custom website design, print ads, or online marketing to reach people? Some copy writing and content placement is needed to enhance your brand and online website position, but look at the new trends, and new methods.

 

New Advertising and Marketing Methods

A Recent new trend in marketing is creating a series of 1 to 3 second commercials.  They are less expensive to produce and also cost less for air time. This is one type of guerrilla marketing which is an unconventional approach to marketing series of 1-3 second commercial spots that relies on time, energy and imagination not a big marketing budget.

 

 

1 and 3 Second Ads & Super Bowl Commercial Marketing Ideas or are they marketing trends?

Interesting way to save money for advertising, and opens the door to any average Joe to publish his or her, own 1 to 3 second commercial but will it be as effective? These types of advertisements are great for brands that everyone identifies with, but does it work for businesses that people don’t even know that exist?  Check out the Super Bowl ads here Hulu.com

 

View Some New Marketing and advertising trends: Anheuser Busch  1secondad.com you should also expect to see these types of ads from Federal Express and General Motors.

 

Hulu.com We have actually visited Hulu.com when it was first introduced, and is an exceptional concept. I really hope it will compete with local cable, Cable One, DirecTV, dish network, Midco or any TV or Cable service provider. Maybe they will cut out the many useless shopping channels, and enable customers to select only channels they watch. Hint… hint…

 

Viral marketing could be one of the most cost-effective ways to promote a product or service, but the key component is viral. You can spend a lot of time and money to produce and create buzz, but a true viral campaign gets forwarded because consumers are compelled to do so.

 

Interesting facts about online marketing:

Your website can be an exceptional marketing tool “IF” you can be found. Yep - Location, Location, Location this means page one.  

 

Blogs are now the seed campaign of choice, optimized press releases come in second, but YouTube can be a very effective marketing vehicle where any average Joe can shoot a video the key is to upload compelling content, and connect with your audience or target market.

 

Most Successful Viral Campaigns  

Ronaldinho: Touch of Gold (Nike)

Dynamite Surfing (Quicksilver)

Stolen Nascar - TaxBrain.com

Guitar Hero - Bike Hero

 

Burger King - Subservient Chicken

http://www.subservientchicken.com/

 

Jack Links Beef Jerky - Messin with Sasquatch

http://www.messinwithsasquatch.com/

 

Get creative, involve people, upload compelling content, and start marketing now! It shouldn’t cost a fortune.  The only thing holding you back is YOU.

 

 

 

 

 

 

 

Search Engine Placement Secrets

Wednesday, June 9th, 2010

Website Design and Search Engine Secrets

 

Looks like you are ready to take the next steps to create an inbound marketing tool and not a brochure website. Maybe you have a website but doesn’t perform like it should, and you’re tired of not seeing results.

 

If so, good! You’re who I want to read this. First of all, let me tell you what this is not.

 

I really hate to disappoint you, but what I have to tell you isn’t really secrets just facts that can be supported by many developers, and search engine tools readily available.  I’m not offering tips or tricks that will be the silver bullet to search engine placement or website design. I am offering more than fourteen years of experience and knowledge.  

 

Are you still here? Great, Lets get started.

 

Let’s start with a few basic things.

 

1. A website starts with the correct design, and programming. Please read.

- Website Design Resources: Google Help, Yahoo Help, Bing Help

 

2. Anyone that guarantees first page placement is not telling the truth. The internet is always changing, and many search engines have algorithms or different ways they index websites. Resources: Google Algorithm or Wikipedia

 

If you get it great! Read on.  

 

3. If you build it they will come. People may find your website, but if your website isn’t designed for humans and bots then you will be more successful, and potentially get better results.

 

4. A good website and online placement doesn’t happen over night it takes time to build and gain traction in search engines.

 

If you need help just ask.

Part One
Part Two
Part Three
Part Four
Part Five
Part Six
Part Seven
Part Eight
Part Nine
Part Ten

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