What's the big picture?

The worst reason for doing anything is because "everyone else is..." However, if you're marketing a product or service, and you are NOT advertising where your competition is, you may find that you're not utilizing all your resources.

Go where your customers are. To find a business in the past, it was easy to pull out the Yellow Pages. But as technology advances year by year, people are using the Internet to find what they need. There is an entire generation of customers who choose the internet as their directory of choice. "Online is the new Yellow Pages."

“If you build it, they will come.”

Wrong! Your current marketing plan must invite customers to your website just as it does your place of business. The simplest mistake made by website owners is to forget to publish the web address on every piece of marketing that goes out. There is much more that Suite 171 can help you to do to market your website.

You have to invite people or create buzz to generate traffic to your site or business. Then it's all about conversion and your ability to provide services or products.

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