What’s the big picture?

There is truth in the fact that the worst reason for doing anything is because “everyone else is . . .” However, in the world of marketing, if you are NOT advertising where your competition is, then you may find that you’re not utilizing all of your resources.

We want to take a moment to share some valuable marketing insight with you: go where your customers are.  To find a business in the past, it was easy to pull out the Yellow Pages.  But as technology advances year by year, people are using the Internet to find what they need.  There is an entire generation of customers who choose the internet as their directory of choice.  “Online is the new Yellow Pages!”

“If you build it, they will come.”

This may be true in “The Field of Dreams,” but it couldn’t be further from the truth in the world of websites.  Invite customers to your website!  You must remember to always invite customers to your website.  The simplest mistake made by website owners it to forget to publish the web address on every piece of marketing that goes out. 

Suite 171 has mastered the art of marketing websites.  Keep in mind that you have to create a buzz to generate traffic to your site or business.  After that, it’s all about conversion and your ability to provide services or products.